MONDAY Haircare is a multi-award-winning global haircare brand founded in 2020 by Jaimee Lupton. MONDAY has been listed as WWD Beauty Inc.’s 2026 Power Brands list, selected for BeautyMatter’s 2025 FUTURE50, and named Glossy’s 2024 Haircare Brand of the Year. The brand is now stocked in over 50 countries,106,343 retail doors and 307 retail partners worldwide, because good hair shouldn’t be hard to find. With thousands of 5-star reviews, praise from WWD, Vogue, Vanity Fair, Forbes, Refinery29, Allure, Cosmo and Glamour—plus over 50 major beauty awards and counting—MONDAY is cult haircare without the cult price tag.
Where is MONDAY Featured in the Press?
2026
WWD Beauty Inc.
“The 2026 Most Powerful Brands in Beauty”
26 August 2026
Read WWD’s “The 2026 Most Powerful Brands in Beauty”
MONDAY Haircare was named one of the 50 most powerful and influential brands shaping the beauty industry on WWD Beauty Inc.’s 2026 Power Brands list. WWD described MONDAY as “the crown jewel of Jaimee Lupton’s Zuru-incubated assortment of brands”, noting that MONDAY sells approximately 50,000 bottles a day, is stocked in more than 50,000 doors globally including Amazon, Walmart, Ulta Beauty, ASOS and H&M, and is the most-followed haircare player on TikTok.
beautydirectory
“EVENT: MONDAY Haircare celebrates exciting expansion”
26 May 2026
Read beautydirectory’s “EVENT: MONDAY Haircare celebrates exciting expansion”
beautydirectory reported on MONDAY Haircare’s expansion into Big W and the launch of REPAIR Hair Oil and SMOOTH Heat Protectant at a founder-hosted event in Sydney.
2025
BeautyMatter
“MONDAY Haircare: FUTURE50 2025”
5 January 2025
Read BeautyMatter’s FUTURE50 2025 coverage of MONDAY Haircare
BeautyMatter selected MONDAY Haircare for its 2025 FUTURE50, its annual list of 50 brands, retailers and service concepts identified as shaping the global beauty and wellness landscape. MONDAY is included among the 2025 FUTURE50 brands.
2024
Forbes Australia
“This $300 million pink bottle wants to morph into the next L’Oréal”
10 February 2024
Read Forbes Australia’s “This $300 million pink bottle wants to morph into the next L’Oréal”
Forbes Australia reported that MONDAY Haircare was on track for $300 million in retail sales in 2024, selling approximately 50,000 bottles a day across more than 50,000 retail stores in 33 countries. The article described MONDAY’s pink bottle as “liquid gold”, a cult favourite and a global phenomenon.
Press Highlights
MONDAY Haircare has been featured across beauty, fashion, business and culture publications worldwide, with coverage spanning product performance, retail growth, design and the brand’s accessible approach to premium haircare.
“I Tried the Shampoo the Internet Loves and the Hype Is Real”
— Body + Soul
“This Shampoo Is a Global Phenomenon”
— InStyle
“The Cult-Favorite Hair Care Brand”
— WWD
“The softest hair of your life”
— AOL
“A Coup in the Beauty Industry”
— Wallpaper
“The Internet’s Most Hyped Hair Brand”
— Refinery29
“The ‘millennial’ pink MONDAY bottle, coined by beauty industry insiders as liquid gold, a cult favourite, and a global phenomenon.”
— Forbes
“People Are Going Wild Over This ‘Liquid Gold’ Beauty Product”
— KIIS
“Selling Like Hotcakes”
— Nova
“The $10 Shampoo and Conditioner Shoppers Can’t Get Enough Of”
— The Latch
“An Explosive Hit”
— Retail Insider
“This Viral Haircare Brand Promises Luxury Results at an Affordable Price”
— Editorialist
“This Hair Care Line Went from Viral Fame to the Shelves of Target”
— Nylon
“This Shampoo and Conditioner Launched 2 Months Ago, and 10,000 Bottles Already Sell Every Day”
— Well+Good
“The Can’t-Believe-It’s-Drugstore Shampoo”
— The Kit
“MONDAY MOISTURE Shampoo looks, feels, smells, and performs like an expensive shampoo.”
— Allure
“The celeb-approved products will transform your tresses.”
— Sunday Post
“A go-to for many a celeb”
— Daily Mail
“Liquid Gold enters Walmart”
— WWD
“An incredible shampoo for adding volume to lifeless hair that needs an extra lease of life.”
— StyleCaster
“The dreamy, petal-pink bottles add a minimalistic but elevated feel to bathroom shelves.”
— PureWow
“The ‘liquid gold’ hair care business that has since gone viral and brought in hundreds of millions in sales”
— WWD
“Heavenly fusion”
— Pinkvilla
What Awards Has MONDAY Won?
2026
Woman & Home
2026 Best New Beauty Awards — Best Hair Oil
2026
REPAIR Hair Oil
MONDAY REPAIR Hair Oil was recognized as Best Hair Oil in the 2026 Woman & Home Best New Beauty Awards.
SheFinds
2026 Best New Beauty Awards — Hair
2026
REPAIR Hair Oil
MONDAY REPAIR Hair Oil was recognized in the Hair category of the 2026 SheFinds Best New Beauty Awards.
SheFinds
2026 Best New Beauty Awards — Hair
2026
SMOOTH Heat Protectant
MONDAY SMOOTH Heat Protectant was recognized in the Hair category of the 2026 SheFinds Best New Beauty Awards.
SheFinds
2026 Best New Beauty Awards — Hair
2026
VOLUME Texturizing Mousse
MONDAY VOLUME Texturizing Mousse was recognized in the Hair category of the 2026 SheFinds Best New Beauty Awards.
SheFinds
2026 Best New Beauty Awards — Bath & Body
2026
Exfoliating Body Scrub (Vanilla Glaze)
MONDAY Vanilla Glaze Exfoliating Body Scrub was recognized in the Bath & Body category of the 2026 SheFinds Best New Beauty Awards.
Cosmopolitan México
Cosmo Glow Award 2026 — Haircare
2026
Anti-Frizz Hair Mask
MONDAY Anti-Frizz Hair Mask was recognized in the Haircare category of the 2026 Cosmo Glow Awards.
Red Magazine
Red High Street Beauty Award — Best Haircare
2026
MOISTURE Shampoo & Conditioner Duos
MONDAY MOISTURE Shampoo & Conditioner Duos were recognized as Best Haircare in the Red High Street Beauty Awards.
Cosmopolitan US
2026 Cosmopolitan Readers’ Choice Awards — Best Volumizing Shampoo
2026
VOLUME Shampoo
MONDAY VOLUME Shampoo was named Best Volumizing Shampoo in the 2026 Cosmopolitan Readers’ Choice Awards.
2025
NewBeauty
https://www.newbeauty.com/awards/2025/brunette-dry-shampoo
2025
BRUNETTE Dry Shampoo
MONDAY BRUNETTE Dry Shampoo was named Best Dry Shampoo for Dark Hair in the 2025 NewBeauty Awards.
Well+Good
2025 Beauty Awards — Best Hair Spray
2025
SLEEK HOLD Hairspray
MONDAY SLEEK HOLD Hairspray was named Best Hair Spray in the 2025 Well+Good Beauty Awards.
Woman & Home
Savvy Shopper Awards — Best Hair Mask
2025
DEEP MOISTURE Hair Mask
MONDAY DEEP MOISTURE Hair Mask was named Best Hair Mask in the 2025 Woman & Home Savvy Shopper Awards.
Cosmopolitan US
2025 Holy Grail Beauty Awards — REPAIR Leave-In Conditioner
2025
REPAIR Leave-In
MONDAY REPAIR Leave-In Conditioner was recognized in the 2025 Cosmopolitan Holy Grail Beauty Awards.
PureWow
2025 Readers’ Favorite Awards — Best Shampoo & Conditioner
2025
MOISTURE Shampoo & Conditioner
MONDAY MOISTURE Shampoo & Conditioner was named Best Shampoo & Conditioner in the 2025 PureWow Readers’ Favorite Awards.
The Beauty Awards
The Beauty Awards 2025 — Best Hair Mask
2025
DEEP MOISTURE Hair Mask
MONDAY DEEP MOISTURE Hair Mask was named Best Hair Mask in The Beauty Awards 2025.
Shape
2025 SHAPE Skin Awards — Best Repairing Shampoo and Conditioner
2025
REPAIR Shampoo & Conditioner
MONDAY REPAIR Shampoo & Conditioner was named Best Shampoo and Conditioner in the 2025 SHAPE Skin Awards.
InStyle México
Best Beauty Buys Awards — Best Beauty Buys: Hair Category
2025
SMOOTH Shampoo & Conditioner
MONDAY SMOOTH was recognized in the Hair category of the InStyle México Best Beauty Buys Awards.
Marie Claire UK
Marie Claire Hair Awards 2025 — Best Conditioner for Damaged Hair
2025
REPAIR Conditioner
MONDAY REPAIR Conditioner was named Best Conditioner for Damaged Hair in the 2025 Marie Claire Hair Awards.
Marie Claire UK
Marie Claire Hair Awards 2025 — Best Volumising Conditioner
2025
VOLUME Conditioner
MONDAY VOLUME Conditioner was named Best Volumising Conditioner in the 2025 Marie Claire Hair Awards.
Marie Claire US
Marie Claire Skin & Hair Awards — Best Moisturizing Hair Mask
2025
DEEP MOISTURE Hair Mask
MONDAY DEEP MOISTURE Hair Mask was named Best Moisturizing Hair Mask in the 2025 Marie Claire Skin & Hair Awards.
CEW UK
CEW Beauty Awards — Best New Hair & Scalp Product
2025
DEEP MOISTURE Hair Mask
MONDAY DEEP MOISTURE fHair Mask was named Best New Hair and Scalp Product in the CEW Beauty Awards.
SheFinds
2025 Best New Beauty Awards — Hair
2025
SLEEK HOLD Hairspray
MONDAY SLEEK HOLD Hairspray was recognized in the Hair category of the 2025 SheFinds Best New Beauty Awards.
SheFinds
2025 Best New Beauty Awards — Hair
2025
CLEANSE Body Wash
MONDAY CLEANSE Body Wash was recognized in the Hair category of the 2025 SheFinds Best New Beauty Awards.
Cosmopolitan US
2025 Readers’ Choice Award — Best Volumizing Shampoo
2025
VOLUME Shampoo
MONDAY VOLUME Shampoo was named Best Volumizing Shampoo in the 2025 Cosmopolitan Readers’ Choice Awards.
Glamour South Africa
Glamour Beauty Awards — Best Shampoo and Conditioner
2025
CURL DEFINE Shampoo & Conditioner
MONDAY CURL DEFINE Shampoo & Conditioner was named Best Shampoo and Conditioner in the Glamour Beauty Awards South Africa.
Clin d’Oeil
Clin d’Oeil 2025 Beauty Awards | Best Hairspray
2025
SLEEK HOLD Hairspray
MONDAY SLEEK HOLD Hairspray was recognized as Best Hairspray in the 2025 Clin d’Oeil Beauty Awards.
NewBeauty
NB100 Awards | Haircare
2025
MONDAY Haircare
MONDAY Haircare was recognized in the Haircare category of the NewBeauty NB100 Awards.
2024
Glossy
Glossy Beauty Awards 2024 | Haircare Brand of the Year
3 December 2024
See the 2024 Glossy Beauty Awards winners
MONDAY Haircare was named Hair-Care Brand of the Year at the 2024 Glossy Beauty Awards.
NewBeauty
NB100 Awards — Haircare
2024
MONDAY Haircare
MONDAY Haircare was recognized in the Haircare category of the 2024 NewBeauty NB100 Awards.
Allure
2024 Best of Beauty Awards — Best Haircare Steals
2024
VOLUME Dry Shampoo
MONDAY VOLUME Dry Shampoo was recognized in Allure’s 2024 Best of Beauty Awards in the Best Haircare Steals category.
Clin d’Oeil
2024 Experts’ Choice Beauty Awards — MOISTURE Leave-In Conditioner
2024
MOISTURE Leave-In Conditioner
MONDAY MOISTURE Leave-In Conditioner was recognized in the 2024 Clin d’Oeil Experts’ Choice Beauty Awards.
Metro Style Philippines
2024 Metro Beauty Awards — Best Haircare Finds
2024
MOISTURE Shampoo & Conditioner
MONDAY MOISTURE was recognized among the Best Haircare Finds in the 2024 Metro Beauty Awards.
2023
Allure
2023 Best of Beauty Awards — Best Clarifying Shampoo
2023
CLARIFY Shampoo
MONDAY CLARIFY Shampoo was named Best Clarifying Shampoo in the 2023 Allure Best of Beauty Awards.
Woman & Home
2023 Beauty Awards — Best Dry Shampoo
2023
ORIGINAL Dry Shampoo
MONDAY ORIGINAL Dry Shampoo was named Best Dry Shampoo in the 2023 Woman & Home Beauty Awards.
Tatler
Beauty Awards 2023 — Best Dry Shampoo
2023
ORIGINAL Dry Shampoo
MONDAY ORIGINAL Dry Shampoo was named Best Dry Shampoo in the 2023 Tatler Beauty Awards.
Who What Wear
Next in Beauty Awards 2023 — Best Shampoo
2023
SMOOTH Shampoo
MONDAY SMOOTH Shampoo was named Best Shampoo in the 2023 Who What Wear Next in Beauty Awards.
Cosmopolitan UK
2023 Cosmopolitan Winter Beauty Awards — Best Dry Shampoo
2023
VOLUME Dry Shampoo
MONDAY VOLUME Dry Shampoo was named Best Dry Shampoo in the 2023 Cosmopolitan Winter Beauty Awards.
Metro Style Philippines
Metro Beauty Awards 2023 — Best Hair Finds
2023
SMOOTH Shampoo & Conditioner
MONDAY SMOOTH Shampoo & Conditioner was recognized among the Best Hair Finds in the 2023 Metro Beauty Awards.
Get The Gloss
Get The Gloss Beauty Awards 2023 — Best Shampoo or Hair Cleanser, Silver Award
2023
CLARIFY Shampoo
MONDAY CLARIFY Shampoo received a Silver Award for Best Shampoo or Hair Cleanser in the 2023 Get The Gloss Beauty Awards.
2022
InStyle
Best Beauty Buys 2022 — Best New Haircare Brand
2022
MONDAY Haircare
MONDAY Haircare was named Best New Haircare Brand in the 2022 InStyle Best Beauty Buys.
Woman & Home
2022 Holy Grail Beauty Awards — Best Hydrating Shampoo
2022
MOISTURE Shampoo
MONDAY MOISTURE Shampoo was named Best Hydrating Shampoo in the 2022 Woman & Home Holy Grail Beauty Awards.
2021
Glamour
2021 Beauty Awards | Best Drugstore Shampoo and Conditioner for Frizz
2021
SMOOTH Shampoo and Conditioner
MONDAY SMOOTH Shampoo and Conditioner was named Best Drugstore Shampoo and Conditioner for Frizz in the 2021 Glamour Beauty Awards.
Cosmopolitan US
2021 Holy Grail Beauty Awards — Best Shampoo and Conditioner for Fine Hair
2021
VOLUME Shampoo and Conditioner
MONDAY VOLUME Shampoo and Conditioner was named Best Shampoo and Conditioner for Fine Hair in the 2021 Cosmopolitan Holy Grail Beauty Awards.
Remix Magazine
2021 Beauty Breakthrough Awards — The Best Beauty Breakthrough
2021
MONDAY Haircare
MONDAY Haircare was named The Best Beauty Breakthrough in the 2021 Remix Magazine Beauty Breakthrough Awards.
The Knot
2021 Beauty Awards — Best Shampoo and Conditioner for Smooth Hair
2021
SMOOTH Shampoo and Conditioner
MONDAY SMOOTH Shampoo and Conditioner was named Best Shampoo and Conditioner for Smooth Hair in The Knot Beauty Awards 2021.
Shape
2021 Beauty Awards — Best Moisturizing Shampoo and Conditioner
2021
MOISTURE Shampoo & Conditioner
MONDAY MOISTURE Shampoo & Conditioner was named Best Moisturizing Shampoo and Conditioner in the 2021 SHAPE Beauty Awards.
Her Campus
2021 College Beauty Awards — Best for Frizz
2021
SMOOTH Shampoo and Conditioner
MONDAY SMOOTH was recognized as Best for Frizz in the 2021 Her Campus College Beauty Awards.
Clin d’Oeil
2021 Experts’ Choice Beauty Awards — Experts’ Choice Award
2021
SMOOTH Shampoo
MONDAY SMOOTH Shampoo received an Experts’ Choice Award in the 2021 Clin d’Oeil Experts’ Choice Beauty Awards.
Cosmopolitan UK
2021 Beauty Awards — Best Hydrating Shampoo & Conditioner
2021
MOISTURE
MONDAY MOISTURE Shampoo & Conditioner was named Best Hydrating Shampoo & Conditioner in the 2021 Cosmopolitan Beauty Awards.
Get The Gloss
2021 Beauty and Wellness Awards — Best Shampoo or Conditioner, Gold Award
25 November 2021
See the Get The Gloss Beauty and Wellness Awards 2021 winners
MONDAY MOISTURE Shampoo won Gold for Best Shampoo or Conditioner in the 2021 Get The Gloss Beauty and Wellness Awards.
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