THE MONDAY ETHOS

AFFORDABLE LUXURY

We set out to create a more inclusive haircare brand by making our luxury formulations available at an affordable price point, and widely available from a retailer near you.

SUSTAINABLY MINDED

We care about the planet, and know you do too. Product design, packaging and freight are just some of the facets of our business that reflect our dedication to sustainability. Our MONDAY-pink bottles are 100% recyclable and we print directly onto them to avoid sticky plastic labels.

CRUELTY-FREE AND VEGAN

Our love for animals goes beyond cute cat TikToks. Our products are vegan and MONDAY is PETA-approved for not testing on animals.

NO SLS OR PARABENS

At MONDAY, we know it’s as much about what’s not in your products as what is. We pride ourselves on modern formulas with a focus on natural ingredients that don’t include SLS, parabens or sulphates.