Who are we?
Disruptive haircare brand MONDAY is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was inspired to create a range of products that provide the benefits of luxury formulations to all.
“I’m a huge believer that every person, no matter their story, should be entitled to look and feel good. The lack of transparency and extortionate pricing across the beauty sector is what gave me the idea to start MONDAY,” says Jaimee.
MONDAY’s formula is second-to-none, boasting 11 amino acids and a variety of essential plant extracts, cruelty free, SLS free and Paraben free. Bottles are proudly made with recycled plastic to minimise the brand’s carbon footprint and reduce landfill.
Joining the MONDAY family as brand muse is international model Georgia Fowler, who appears in the brand campaign and will be involved in the creative direction of MONDAY as an energised partner.
MONDAY is changing the hair game.
Meet our founder, Jaimee
“After years of trialling various hair products from both the salon and the supermarket, I realised there was an unnecessary gap between luxury & everyday accessibility. MONDAY is changing the game – so how could we make luxury accessible to all?,” says Jaimee.
Meet the face of MONDAY, Georgia
Joining the MONDAY family is fashion icon, hair muse and Jaimee’s school friend, Georgia Fowler, who will be involved in the creative direction of MONDAY as brand partner.
“Over the course of my career, I’ve been lucky enough to be exposed to quality haircare and have noticed an immense difference in my hair quality since using these products. MONDAY stood out to me because we share the belief that luxury should be accessible,” says Georgia.